Databillity’s network of retail data enables multiple uses to increase marketers’ ability to identify their most valuable audiences based on real transaction level data. One-to-one consumer transactions allow for precise targeting, more accurate modeling and deeper analysis of consumer behavior.
Multi-use options are available for marketers to enhance their current data offerings especially regarding data distribution, analytics, personification and measurement.
DataBillity’s transactional data may be used to enhance existing personas or data segments for distribution across the digital ad ecosystem. Integrating billing and payment data will increase the accuracy and relevancy of your current segments or enable new, bespoke personas to be created.
ERP and CRM systems store detailed information about customers' purchase histories, payment behaviors, and interactions with a company. By enhancing this information with billing and payment data, companies can enrich customer profiles with financial interactions, payment preferences, and buying patterns.
Given the high quality and accuracy of Databillity data (at the SKU, product or individual consumer level) partners may use our data for seed sets to enhance current campaign measurement and analytics models, allowing for better truth sets and baseline analysis.
