Databillity’s network of retail data enables multiple uses to increase marketers’ ability to identify their most valuable audiences based on real transaction level data. One-to-one consumer transactions allow for precise targeting, more accurate modeling and deeper analysis of consumer behavior.
Multi-use options are available for marketers to enhance their current data offerings especially regarding data distribution, analytics, personification and measurement.
Simply connect your ERP, CRM, CDP, e-commerce and payment platforms to DataBillity to deliver the deepest and most actionable insights based on your customer billing and payment data. Our AI/ML platform and algorithms can also pull in our third party data sets to create another level of customer insights.
This customer billing and payment data offer SKU level insights to create the richest, most unified view of the customer in order to provide businesses with the most optimized and targeted media buys and ad placements.
ERP and CRM systems store detailed information about customers' purchase histories, payment behaviors, and interactions with a company. By enhancing this information with billing and payment data, companies can enrich customer profiles with financial interactions, payment preferences, and buying patterns. This leads to a more comprehensive understanding of customer behavior and preferences.
DataBillity’s transactional data may be used to enhance existing personas or data segments for distribution across the digital ad ecosystem. Integrating billing and payment data will increase the accuracy and relevancy of your current segments or enable new, bespoke personas to be created.
Given the high quality and accuracy of Databillity data (at the SKU, product or individual consumer level) partners may use our data for seed sets to enhance current campaign measurement and analytics models, allowing for better truth sets and baseline analysis.
With the departure of cookies and decrease in mobile ad IDs, DataBillity can incorporate the billions of transactions we collect into your CRM/CDP to give you an accurate picture of your customer allowing you to speak to them in an individual, personalized way. For existing ‘walled garden’ infrastructures, Databillity allows marketers to include transaction data, building a larger, holistic view of their customers.
SKU level data from ERPs and CRMs allows companies to understand the specific products or services a customer has purchased. Using actual transactional data, businesses can tailor their marketing messages and offers more effectively, speaking to customers about products they are most likely to purchase based on their past behavior.
Imagine a platform that supports an ecosystem of complementary businesses who can gain unimaginable insights through shared customers and prospects. The DataBillity network offers deep insights and increases customer understanding by activating the "network effect". Leveraging Databillity’s ecosystem allows the amplification of each new user or data point, enhancing the value of the network for all users exponentially.
Billing, payment, and other SKU (Stock Keeping Unit) level data from ERP (Enterprise Resource Planning) systems, CRMs (Customer Relationship Management), and payment platforms play a crucial role in the development and innovation of an enterprise's data spine. These data sources collectively provide a comprehensive view of the company's operational performance, customer interactions, and financial health. By leveraging DataBillity, your business can integrate this information into a unified data spine, and achieve several key outcomes:
