Data monetization for money moving businesses
Fintech enterprises are in a unique position to activate their treasure trove of transactional data to create new customer experiences and revenue opportunities for you and your platform users.
Increase revenue with your stockpile of transactional data
Today's Fintech and financial services providers are experts in moving money, but data is a different business
Limited Customer Experience Personalization
Without access to customer PII, fintech companies struggle to tailor their services to individual customer needs and preferences. This limits the ability to provide personalized recommendations, targeted offers, and customized user experiences, which are crucial for customer satisfaction and retention.
Reduced Product Innovation
Access to detailed customer data is essential for identifying market needs and developing innovative products and services. The lack of billing and payment data hampers the ability to analyze customer behavior and preferences, leading to a slower pace of innovation and an inability to stay competitive in a rapidly evolving market.
Inadequate Fraud Detection and Risk Management
Billing and payment data are critical for detecting fraudulent activities and assessing risk. Without this data, fintech companies face significant challenges in implementing robust fraud detection systems and risk management strategies. This increases the likelihood of fraudulent transactions and financial losses.
Challenges in Credit Scoring and Loan Underwriting
Fintech companies often rely on detailed payment histories and billing information to assess creditworthiness and underwrite loans. The absence of this data makes it difficult to accurately evaluate an applicant’s financial stability, leading to less reliable credit scoring and potentially higher default rates.
Compliance and Regulatory Issues
Many regulatory frameworks require fintech companies to implement strict data security measures and maintain detailed records of customer transactions. Without access to billing and payment data, complying with these regulations becomes more challenging, increasing the risk of non-compliance and associated penalties.
Reduced Customer Trust and Engagement
Transparency and data-driven insights are key to building trust with customers. When fintech companies cannot leverage PII data, they may struggle to provide the level of transparency and personalized insights that customers expect. This can lead to reduced customer engagement and loyalty, as well as a negative impact on the company’s reputation.
Fintech enterprises are continuing to be challenged with monetizing data
60%
Data silos hindering
decision making and customer insights
decision making and customer insights
55%
Struggle to access detailed buyer data to personalize services
50%
Inability to develop predictive capabilities due to fragmented data
SOLUTIONS
DataBillity
DataBillity enables the monetization of massive transactional datasets, allowing fintech companies to continue focusing on their business of managing and moving value.
Whether it's through use of the DataBillity SaaS or its growing set of APIs, fintech and financial services providers will benefit from features that power new product innovations and customer experiences that will lead to an increase in revenue, attach rates and customer satisfaction and Net Promoter scoring.
Enrichment
Billing-Based Data Enrichment
Simply connect your ERP, CRM, CDP, e-commerce and payment platforms to DataBillity to deliver the deepest and most actionable insights based on your customer billing and payment data. Our AI/ML platform and algorithms can also pull in our third party data sets to create another level of customer insights.
Profiling
Data Personification
With the departure of cookies and decrease in mobile ad IDs, DataBillity can incorporate the billions of transactions we collect into your CRM/CDP to give you an accurate picture of your customer allowing you to speak to them in an individual, personalized way. For existing ‘walled garden’ infrastructures, Databillity allows marketers to include transaction data, building a larger, holistic view of their customers.
developer apis
Custom Fintech Experiences
DataBillity empowers fintech companies to analyze billing and payment data to identify emerging trends, customer preferences, and unmet needs. By understanding customers' financial behaviors and requirements, firms can develop tailored products and services that address specific market segments and drive customer satisfaction and loyalty.
Customer Insights and Engagement
DataBillity provides fintech companies with actionable insights derived from billing and payment data to deepen customer relationships and enhance engagement. By understanding customers' financial behaviors, life events, and preferences, firms can deliver personalized recommendations, targeted marketing campaigns, and proactive support services, fostering long-term loyalty and advocacy.
Regulatory Compliance
DataBillity helps fintech companies navigate complex regulatory requirements governing billing and payment data to ensure compliance and mitigate regulatory risks. By implementing robust data governance frameworks, encryption protocols, and audit trails, firms can demonstrate transparency, accountability, and adherence to data protection regulations, building trust with customers and regulators alike.
Risk Assessment and Fraud Detection
DataBillity offers partners advanced risk assessment and fraud detection solutions powered by machine learning algorithms and predictive analytics. By analyzing billing and payment data in real-time, partners can identify suspicious transactions, detect fraudulent activities, and mitigate financial risks effectively, enhancing the security and integrity of their operations.
Business Intelligence and Analytics
DataBillity enables partners to harness the power of billing and payment data to gain actionable insights and make data-driven decisions. By leveraging advanced analytics and reporting tools, partners can visualize key performance indicators, track business metrics, and identify growth opportunities, empowering them to drive innovation, efficiency, and profitability.
Customer Segmentation and Targeting
DataBillity provides partners with sophisticated customer segmentation and targeting capabilities to optimize marketing and sales efforts. By analyzing billing and payment data to identify high-value customer segments, partners can tailor their messaging, offers, and promotions to resonate with specific audience segments, driving higher conversion rates and ROI.
The potential of your data is endless—use it to power your brand, grow revenue and boost customer loyalty.
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Ph: (206) 602-9723
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